2011 Miss America Pageant: Ratings increase 47% for ABC telecast
Monday, Jan. 17, 2011 | 12:16 p.m.
TV ratings indicate that not only did the 2011 Miss America Pageant on ABC enjoy a whopping 47 percent increase in viewers over last year, but in the battle of the beauty contests, Miss America also decked Donald Trump’s Miss USA Pageant last year by more than 1 million viewers. Both contests took place at Planet Hollywood.
The down-to-the-wire decision to select 17-year-old Miss Nebraska Teresa Scanlan, one of the youngest winners in the 90-year history of Miss America, kept ratings growing through the night despite the giant challenge of two pre-Super Bowl elimination games. Miss America had lip-gloss and elegant evening gowns to dust up the Green Bay Packers and Atlanta Falcons.
In the first half-hour of The Strip telecast, Miss America was in third place with 5.25 million viewers, but for the remainder of the 2-hour live telecast (tape delayed on the West Coast) held on to second for the night, with the audience growing to 7.85 million viewers. So Miss America’s ABC return after a six-year absence was a nearly 50 percent audience increase over last year’s TLC broadcast.